Infinix, the smartphone brand, is keen on broadening its product offerings in India’s mid and high-mid-value segment, as stated by Anish Kapoor, the company’s India CEO. Kapoor emphasized India’s strategic significance in Infinix’s country matrix, ranking it at the forefront of their priorities.
With a focus on the mid and high-mid-value segment, Infinix aims to cater to a wider range of consumers seeking smartphones with cutting-edge features and specifications at competitive price points. This strategic move aligns perfectly with the escalating demand for value-for-money smartphones in the Indian market.
With the dynamic evolution and growth of the Indian smartphone market, Infinix’s strategic focus on catering to distinct consumer segments is expected to pave the way for the brand’s continued expansion and success in the country.
Infinix, a prominent player in the sub-₹15,000 segment, has ventured into the mid-premium segment in India by introducing gaming smartphones priced at ₹17,999.
The company’s CEO highlighted the existing gap in the smartphone gaming market, emphasizing the lack of unique offerings in terms of design, innovation, and seamless gaming experience. Infinix’s GT 10 Pro addresses this void with its distinctive cyber mecha design, robust 8050 gaming chipset, and a pure OS experience tailored specifically for gaming enthusiasts.
According to the company’s report, Transsion, the parent company of Infinix, witnessed an impressive 22% year-on-year growth, shipping over 2 crore units in the second quarter of the year. Transsion Holdings, known for its brands Tecno and Itel, operates in various regions such as Africa, Latin America, and South Asia, ranking among the top five global smartphone brands, as per a Canalys report cited by Kapoor.
In terms of volume, Africa holds the largest market share for Transsion, but India stands as the company’s most significant market when considering individual countries, according to Kapoor’s statements to PTI. Infinix’s market share in India is expected to reach close to 10%.
The company expressed its commitment to the Indian market, manufacturing its smartphones in the Transsion Holdings factory in Noida. With a focus on the mid and high mid-value or mid-premium segment, Infinix aims to leverage its stellar growth in every quarter.
Regarding government policies, there has been a restriction on the import of certain electronic devices like laptops, tablets, and computers without a valid license for restricted imports, announced recently. However, Infinix assured that, aside from laptops, all their products, including smartphones and smart TVs, are locally manufactured in India.
Infinix’s journey in the Indian market has been nothing short of remarkable, showcasing stellar performance in every quarter. Now, the company is setting its sights on a broader horizon, aiming to establish a stronger presence in the mid and high-mid-value segments, commonly known as the mid-premium segment.
With a focus on providing smartphones equipped with cutting-edge features, innovative designs, and flawless user experiences, Infinix aims to cater to consumers who desire a premium smartphone experience without compromising on affordability.
With a strategic vision to offer unique and innovative products, Infinix is determined to capture a larger share of the Indian smartphone market, solidifying its position as a prominent player in the country’s fiercely competitive industry. To achieve this goal, Infinix has taken significant measures to promote local manufacturing in India.
The company’s commitment to manufacturing its smartphones and other products in the Transsion Holdings factory based in Noida aligns perfectly with the Indian government’s ‘Make in India’ initiative.
This national campaign encourages companies to produce goods within India, fostering domestic manufacturing capabilities and bolstering the country’s economy.
By embracing local manufacturing, Infinix not only supports the government’s initiative but also enjoys advantages such as reduced import costs and faster turnaround times for products.
Moreover, this approach creates job opportunities within the country and enhances the company’s ability to cater to the specific needs and preferences of the Indian market, further strengthening its position in this dynamic and rapidly growing smartphone landscape.