9 Essential Tools for Social Media Influencers in 2022

The influencer marketing industry is bigger than ever, with an estimated worth of colossal 16.4 billion dollars in 2022. The rise of the influencer industry indicates the growth of social media influencers at a special rate.

From small to big, companies have found common ground to invest their marketing funds – influencer marketing. According to Influencer Marketing Hub, 82% of Firms spend their marketing budget on influencer marketing.

These trends have given rise to the number of social media influencers globally. Earthweb’s data estimates about 37.8 million influencers globally, increasing competition among content creators/ media influencers.

It is the optimal time for social media influencers to be creative and stand out among others to capture audiences to boost their growth rapidly. More significant audiences attract bigger deals from large enterprises.

As an influencer, you should be witty and fully take advantage of the latest innovations and technologies to simplify your tasks, increase your productivity, and deliver appealing content for driving sales and, more importantly, a seamless audience experience.

This article presents 9 essential tools for social media influencers to create, deliver, analyze, and report several aspects of influencer marketing. These tools will ease your tasks, improve productivity, and guarantee great ROI.

Let’s dive into the details:

Essential tools for social media influencers in 2022

1. Canva

Canva is a fantastic design and creation tool that allows influencers to set up and create their content freely. Canva has a highly comfy user interface with a unified dashboard so that creators can accomplish wonders without moving back and forth.

Canva gained popularity among non-techy users during the pandemic (COVID-19), and since then, 60 million users across 190 countries have actively used it monthly.

Canva lets creators and influencers structure their content for several platforms like business, social media, video, marketing, education, custom prints, and cards & invitations.

Canva users can create any (type of) content like videos, logos, posts, stories, resumes, invoices, posters, reports, newsletters, etc., based on 60,000 free & elegant pre-formatted designs or from scratch.

Influencers can create all sorts of content (they can imagine) for every possible niche in the market with ease and elegance. “Canva free-version works fine, but premium lets you create wonderments.”

Best for Creative & versatile content creation.

2. Planable

Creating elegant content is not enough; planning and publishing them on the schedule are as important—audiences like regularity alongside creative content.

Plannable does that for influencers. As an influencer, you can plan months of content within a few clicks, and the best part is you can catch a glimpse of your content on various socials even before publishing them.

This feature stands out from the rest of the social media tools. It comes in handy when influencers have to explain (about) the content ideas and their appearances on different platforms to the investors.

Plannable has a user-friendly interface that allows users to glide between four (4) views: Feed, Calendar, List, and Grid, for easy access and content management.

With Plannable, influencers can boost their activities with creative content creation, effective planning, organizing, collaboration, and faster approvals.

Best for Strategically plotting and scheduling content publication.

3. KrispCall

Inexpensive yet reliable communication is vital for business procedures on all levels. Dependable and synchronous transmission of information throughout touchpoints enhances the benchmark of business operations.

Influencers require a sustainable and reliable communication partner to conduct businesses with their customers/investors. Here comes KrispCall to fill the communication void between these collaborators.

KrispCall offers affordable cloud telephony solutions to all businesses, from freelancers to enterprises. It provides the best and the most advanced telephony attributes to meet business communication needs with optimal flexibility and scalability.

Influencers can rely on KrispCall to solve their communication issues on all tiers. They can make outbound calls all over the globe at cheap rates using virtual phone numbers and local numbers. So reach out to anyone globally without worrying about your calling costs.

Reduce expensive calling costs and monotonous voice calls using KrispCall’s advanced omnichannel communication features. Social Media Influencers can make the most out of KrispCall since it guarantees advanced communication qualities reasonably priced with 24/7 customer support.

Best for Global Omnichannel communication and collaboration.

4. Buzzsumo

Buzzsumo is one of the most effective social media tools that scour content throughout diverse social platforms and presents detailed analytic reports.

Social media influencers can track their content report and easily track their competitors’ content and get detailed comparison reports on what and how they are performing better.

As an influencer, you can extract numerous good aspects of competitors and incorporate them into yours for (even) better content ideas and strategies.

Buzzsumo allows users to search for content creators from diverse niches (from shoes for doctors to virtual phone number providers) and view their content for ideas. Finally, it notifies you whenever your competitor or an author from your niche publishes new content.

Best for Competitors’ content research and comparison.

5. Social Status

Social status is an effective analytic tool for social media influencers that performs in-depth analysis on five (5) social platforms: Facebook, Twitter, Instagram, LinkedIn, and YouTube, based on four (4) different categories.

Social status provides influencers with four analytics tools: Profile, Ads, Competitor, and Influencer Analytics. Profile Analytics lets you track the progress of your marketing profiles and social pages.

Ads Analytics produces detailed analytic reports from various ad campaigns throughout those five (5) social platforms. As a result, you can easily track the status of ad campaigns and take action accordingly.

Competitor analytics help you gather detailed information on your competitors and their content. It provides helpful insights into how they perform and the supporting factors you can replicate into your content and campaigns.

Influencer Analytics is useful for influencers themselves as they can find other influencers to collaborate with and track their progress. This tool can be useful for investors who hire influencers as well.

Best for Tracking ad campaigns, profiles & pages through analytics.

6. Mention

Mention is a real-time web monitoring tool that delivers constant and updated mentions about your brand across tens of thousands of web and social media platforms.

It claims to monitor over one billion sources regularly, including blogs, forums, web articles, social media, etc. It means influencers can easily find out what people are saying about their campaigns and products on the web.

The excellent aspect of finding such mentions is that you can personally get involved in the conversations and grow your reach towards newer and greater audiences. You can also reach out to the content owners and discuss the probability of link building to your site.

Mention’s insight center assists you in monitoring data, experimenting with new ideas, and discovering the latest trends, which help you strategize plans for better reach and immersive audience engagements.

Best for gathering people’s insight about your content and ideas.

7. Tagboard

Tagboard is an intuitive cloud platform that scours the web to collect information like real-time tweets and posts based on hashtags and creates interactive and impactful displays for live streams, live broadcasts, etc., suitable for both mobile and web platforms.

Influencers can incorporate such hashtags into their live streams for better authenticity and realism to win over audiences and target customer bases.

This approach encourages people to get involved in your products and services promotions as they want to be addressed for recognition among a group audience. It is in human nature to be recognized somehow or the other.

The other aspect of mention is that it can quickly help you block negative and offensive content about your brand. You can use keyword filters to control such antagonistic posts and promote the good ones.

Tagboard promotes customer engagement through various creative approaches by leveraging trivia, polls, heatmaps, etc. In addition, it offers a convenient platform for creating cross-channel sponsorship prospects.

Best for Customer engagement and insight on dedicated topics.

8. Bit.ly

Bit.ly is the best URL shortener that lets you customize your URLs within a few clicks using powerful tools, helping you develop and protect your brand. It allows your brand to stand out with imprinted links driving more customer engagement.

Bit.ly doesn’t limit its functionality to short URLs; it helps track your URL click-through rates and customer engagements, providing deep insights through key real-time access points.

Build custom links across multiple channels to personalize your products and services with customers and create indulging mobile experiences with Mobile links and link management.

Bit.ly offers several intriguing features like Branded Links, Link Management, Campaign Management & Analytics, and QR Codes, suitable for diverse business niches such as social media, Customer service, Digital Marketing, etc.

You have the upper hand in creating and managing deep links that suit your brand the best and monitoring the engagement analytics separately or as a whole.

Best for Creating and monitoring branded deep links.

9. ClickUp

ClickUp is a content management and workflow solution that enables effective collaboration between numerous influencers and other parties, where they can work together synchronously.

ClickUp provides users with a simple and user-friendly interface. For example, you can create and assign tasks to various team members with several categories of work progress where they can drag and drop to indicate the work status.

This work management tool is an optimal social media tool, offering you a customizable map view to break down complicated concepts to a granular level for easy task execution.

ClickUp synchronizes tasks throughout the platform to promote transparency and clarity among team members for effective collaboration and teamwork.

Best for Synchronous teamwork and collaboration.

Conclusion: Why are tools essential for Social Media Influencers?

These tools assist Social Media Influencers/users create enticing content with free-flowing ideas, managing their publishing schedule, tracking ad campaigns, analyzing competitors’ content, creating and monitoring deep branded links, etc.

Social Media Influencers can simplify their tasks or work by a significant mile. These tools are mostly automated to perform complex tasks independently, leaving only the humane and easy ones to users.

Above mentioned tools are practical and effective with simple UI allowing users to easily create and publish content on schedule and analyze and produce a report for future strategies and plans.

The use of tools significantly increases the productivity of social media influencers generating greater revenues even from a small investment (cost). Influencers have a huge playing field of 3.78 billion social media users which is about 48% of the world population.

Apprehending those people with creative & intriguing content is a possibility, and even a small (portion) of 3.78 B media users can make a fortune for social media influencers.